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Writer's pictureKeith Lowe

Just under a Week Away: August 20th

There's always this mad dash to the end of any creative project.


Next Tuesday, August 20th, at 11 EST, the Kickstarter will launch to fundraise the children's book Your Body! The Fuel Factory.


If you’d like to get notified right away when the KS launches, you can connect here:


Of course, I’ll email you here as well 🙂


We’ve done a great deal of planning to try to make for the best launch day possible.


As I move into these final days of prep, I’m reflecting on the work to this point:


  • I started blogging this summer. I’ve enjoyed it more than I thought

  • I’ve posted more on social media than I have in the past. I don’t know if I enjoy it or not 😄

  • I've created a few videos and reels. I feel very hip now (I am not)

  • Joanna and I have been pursuing some sponsorships with businesses to see if this is a good route. If you are interested, shoot me an email.

  • We’ll be featured in the local newspaper next week

  • We’ve requested a shoutout on another Kickstarter project later this month

  • I've ordered prototype print-on-demand book copies for reviews and to make edits at scale


We're getting ready!

...and then there's the work actually to finish the book itself!


Even with all this planning and front-loading of the work, it still feels like we’re sprinting. Especially now. It's right when you get close to the end of a project; you feel the proximity of the deadline. You're working at breakneck speed and trying to get it right.


When I look at the list above, it seems like a lot when you write it out. And yet, it doesn’t feel like enough.

You recognize there are limitations - you in yourself are limited.


So many doubts begin to creep in. Have I done enough? I know I could have done more...


Wait no... no we are not ready!

Seth Godin leans into this idea in the following quote:


"We have to be brave enough to ship it before it's ready because it's never ready. It's never the right time."

Being brave doesn’t mean doing something without fear. My instructor, Ron used to have this saying:


“Do it scared, but do it anyway.” 

So you move forward within the limitations, knowing that success or failure is, in truth, largely out of your control. You can only do so much within the time you have, with the knowledge and experience you possess and the skills you’ve learned to this point.


All of these things are finite. 


You have to give all that up. Surrender the results; rely on someone else bigger than you. Because, at the end of the day, the results are out of your hands. I think the Lord wants us in that place of reliance. "For apart from me you can do nothing"


We’re taking that next step of reliance on August 20th. We hope you’ll join us!

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